More than Just a Hallmark Holiday

Every February 14th, love takes center stage. Some embrace it, some roll their eyes at the commercialism, but few ignore it altogether. Valentine’s Day is a holiday that has evolved dramatically over centuries, moving from ancient tradition to modern spectacle. And yet, despite its Hallmark-heavy reputation, its core values—love, connection, and appreciation—are more relevant today than ever.

 

Early History of Valentine’s Day

Valentine’s Day traces back to ancient Rome, where mid-February was marked by Lupercalia, a fertility festival meant to usher in spring. Later, as Christianity spread, the holiday became associated with Saint Valentine, a priest who, according to legend, performed secret marriages against imperial orders and was ultimately executed for his defiance. Over time, his name became synonymous with romantic devotion.

By the Middle Ages, the idea of courtly love took hold, and Valentine’s Day became a day for exchanging poetry and handmade tokens of affection. The notion of romantic love being tied to this date continued through the centuries, growing ever more elaborate as time passed.

 

The Hallmark Era and the Rise of Commercial Romance

Fast-forward to the 19th and 20th centuries, when mass production transformed Valentine’s Day into a holiday of ready-made sentiment. The first printed Valentine cards appeared in the 1800s, and by the early 1900s, companies like Hallmark made it easy for people to express their love with pre-written messages and decorative cards. Chocolates, flowers, and grand romantic gestures soon followed, solidifying February 14th as a commercial juggernaut.

For many, the commercialization of Valentine’s Day has overshadowed its intent, making it feel obligatory rather than heartfelt. But that doesn’t mean we should dismiss the day entirely.

 

Why Valentine’s Day Matters More Than Ever

At its core, Valentine’s Day is about love—not just the grand, cinematic romance kind, but love in all its forms. In a time when people are busier, more distracted, and often isolated, a designated moment to pause and appreciate those who matter most is valuable.

Love is expansive. It includes self-love, friendships, family bonds, and acts of kindness toward others. Valentine’s Day can be a reminder to check in with loved ones, to express gratitude, and to create meaningful connections beyond the clichés. A handwritten note, a moment of undivided attention, or an unexpected act of kindness can hold more weight than a dozen roses.

So while Hallmark may have played a role in shaping modern Valentine’s Day, it doesn’t own it. We do. And in a world that could always use more love, taking a day—even a moment—to celebrate it is never a bad idea.

VALENTINE’S AT VERDALINA

Whether you're celebrating romance, friendship, or a little self-love, Our Valentine's Day Collection has something for everyone. From cozy clothes and scented candles to delicate trinkets and jewelry that will make them swoon, it's filled with thoughtful gifts that make every kind of love shine.